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ABSTRACT

Media literacy is defined as the ability to encode and decode the symbols transmitted via media and to synthesize, analyze and produce mediated messages. Media literacy raises questions about the impact of media and technology, which has the potential to increase individuals’ awareness about the effects of media on daily life. The aim of media literacy is to help students become competent, critical and literate in media forms because they need to interpret what they see or hear and prevent the interpretation from controlling them. Therefore, perceptions of students about their media literacy is a topic that requires attention at various education levels. The present study aimed to identify preparatory year program students’ self-perceptions about media literacy and to explore whether they benefited from mass media in learning a foreign language, English in this context. Data were collected using Media Literacy Level Determination Scale developed by Karatas (2008). Open-ended questions that aimed to reveal students’ perceptions of media literacy were asked with a view to supporting the data obtained from the scale. Both data collection tools also aimed to find out the factors associated with media literacy. The findings of the study are believed to open a perspective for the stakeholders in language teaching process by providing insight into the university students’ stance towards media literacy.

Keywords: Media literacy, EFL students, Higher education, Preparatory school